The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Flow Subaru of Charlottesville dedicated locally to the Love Promise?
Through our five core pillars, we will change the lives of those around us daily.
SPCA Charlottesville
Woodbrook Elementary School
The Haven
Emily Couric Clinical Cancer Center at UVA
Love Promise Stories from Flow Subaru of Charlottesville
Subaru and Flow Subaru of Charlottesville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru, The Front Porch, and the Power of Music to Build Community 🎶 - Devon P
Rivanna Roots, a seasonal concert series, brought together families, musicians, and community organizations to celebrate connection, creativity, and culture. At the heart of this event was The Front Porch, a nonprofit based in Charlottesville, VA, dedicated to connecting people through music. And right there alongside them was Subaru, offering more than just support, showing up as an engaged and enthusiastic community partner. Subaru is proud to stand with The Front Porch, whose programs include private and group lessons, open jams, workshops, and performances in styles like folk, bluegrass, and jazz. More than just a music school or concert venue, The Front Porch has become a vital resource for the Charlottesville community, particularly through its Roots & Wings outreach program, which provides free music education to at-risk youth, preschoolers, and seniors. Subaru’s team, JB, Tucker, and Devon, were present throughout the entire Rivanna Roots event, not just as sponsors, but as participants. They handed out fans, hand sanitizer, and ChapStick, but more importantly, they engaged with the community, listening to stories, learning about The Front Porch’s mission, and showing genuine support for the people behind the music. Music, like the vehicles Subaru builds, is a means of exploration — not only of the world but of oneself. Through programs like Roots & Wings, children who might otherwise never have access to instruments or instruction are given a chance to express themselves, build confidence, and find joy. Subaru recognizes that supporting community means showing up in ways that matter, not just with funding, but with presence, intention, and care. In a world that often feels divided, events like Rivanna Roots remind us that community is built through shared experience, and that music has a unique power to unite. Subaru is proud to support The Front Porch in their work and to help create spaces where creativity, expression, and connection can thrive. At Subaru, it's not just about the drive. It’s about "where and how" we show up along the way.💙🎺🎶
Subaru Brings School Supplies and Heartfelt Thanks to Woodbrook Elementary 💜✏️🚌 - Devon P
As a new school year begins, Subaru paid a special visit to Woodbrook Elementary to show support and appreciation for the amazing educators who make a difference every day. Subaru employees and volunteers arrived with a generous donation of school supplies—everything from notebooks and markers to classroom essentials—meant to help both teachers and students start the year with confidence and support. But they didn’t come empty-handed in spirit, either. Along with the supplies, Subaru presented something meaningful: a notebook filled with heartfelt messages from Subaru team members and Subaru owners. Each note expressed deep gratitude for the hard work, care, and dedication the teachers at Woodbrook show their students every day. “You are true heroes,” one message read. “Your commitment is unmatched, and we could never thank you enough for everything you do.” This visit was part of Subaru’s “Subaru Loves Learning” initiative, focused on supporting education and celebrating teachers. At Woodbrook, it was a moment to remind educators that their efforts are seen and truly appreciated by the entire community. The teachers were touched not only by the supplies, but by the outpouring of kindness and recognition. In a profession that often goes unrecognized, this small gesture made a big impact. To all the teachers at Woodbrook Elementary: thank you. Your passion, patience, and dedication shape the future every single day. From the Subaru family to yours—we are grateful for you, and we appreciate all that you do.💜
Flow Subaru & the Leukemia & Lymphoma Society - Aisha B
Flow Subaru, partnered with the Leukemia & Lymphoma Society, donated 80 blankets and craft kits to patients at UVA Health Center on Thursday. These gifts were more than just physical warmth for patients. The blankets were paired with messages of hope written by Subaru employees and customers. Hospital staff say community support can be a powerful emotional boost. "Having the community come out and share and say, 'Hey, we're behind you' means so much to our patients and their families," said Joncey Wagoner, who works in patient support at UVA Health. Subaru has supported nearly 500,000 cancer patients since 2016 as part of the Subaru Loves to Care program. They also made a $7,500 donation to the pediatric and young adult program. LLS staff partners from our Richmond Market were honored to be there on behalf of their organization, but also to witness such a generous act of kindness. There must have been over 20 or more Flow Subaru staff present. We put together boxes and added personal messages before the employees took them upstairs and delivered to patients. We hope to continue this partnership for many years to come.
Flow Subaru of Charlottesville Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Charlottesville, this is a harsh reality. Helping others strengthens communities, which is why Flow Subaru of Charlottesville is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Flow Subaru of Charlottesville have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Flow Subaru of Charlottesville donated 204 coats & 204 shoes/socks to Piedmont Housing Alliance. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Flow Subaru Visits Ronald McDonald House Charities to Share the Love - Devon P
At Flow Subaru of Charlottesville, we believe that giving back is more than just an act—it’s part of who we are. As part of Subaru’s annual *Share the Love* event this past December, we were proud to collect donations to support local causes that make a difference in our community. This spring, we had the honor of visiting one of those very special places: the Ronald McDonald House Charities of Charlottesville. Our team was warmly welcomed by Executive Director Bryan Harris and Volunteer Service Manager Jake Sites, who took time out of their day to meet with us and personally accept our donation. More than just a drop-off, the visit turned into an inspiring, heartwarming experience we’ll never forget. Bryan and Jake gave us a full tour of the house, walking us through the spaces where families live, gather, rest, and heal. Every corner of the home was filled with warmth, from the cozy furniture to the cheerful children’s artwork decorating the walls. The atmosphere was not only inviting—it radiated compassion, comfort, and care. As we moved through the kitchen, dining areas, playrooms, and private family quarters, we listened to stories of the incredible families who rely on the Ronald McDonald House during some of the most difficult times in their lives. The house serves as a home-away-from-home for families with children receiving critical medical treatment nearby. It provides not just a roof over their heads, but a supportive, healing environment where they can focus on what matters most: being there for their child. Bryan and Jake also shared exciting news about the future. Currently, Ronald McDonald House Charities of Charlottesville is building a second house on their property—a major expansion that will allow them to accommodate up to **22 additional families at a time**. The need is great, and their commitment to meeting it is truly inspiring. We also had meaningful conversations about ongoing volunteer opportunities—everything from preparing meals to helping with upkeep and events. It was clear that this house thrives not only on donations but on the love and time given by volunteers from the community. Being able to contribute through Subaru’s *Share the Love* initiative felt more personal and impactful than ever before. Seeing firsthand the care and dedication that Bryan, Jake, and the entire Ronald McDonald House team pour into this mission reminded us why this program is so important. The work they do touches lives in ways that words can’t fully capture. At Flow Subaru, we were honored to deliver our donation—but even more honored to witness the difference it will help make. Supporting Ronald McDonald House Charities is more than just a donation—it’s standing beside families when they need it most. To Bryan, Jake, and everyone at the house: thank you for what you do. And to our community—thank you for helping us Share the Love. 💙
Flow Subaru of Charlottesville Celebrates Earth Day with 100-Tree Giveaway! 🌱💚 - Devon P
On a Saturday in April, the Flow Subaru family in Charlottesville transformed their service department into a buzzing hub of Earth Day celebration and environmental action. With a strong commitment to sustainability and community, the team rolled up their sleeves and created a cheerful, self-made drive-thru experience to give away 100 young native trees—free to Subaru drivers and nature lovers alike. This exciting event was part of Subaru’s nationwide “Subaru Loves the Earth” initiative, in proud partnership with the Arbor Day Foundation. As a company dedicated to making a positive impact, Subaru helped distribute 100,000 trees across the country this year—and Flow Subaru of Charlottesville was thrilled to be a local part of this massive effort to restore green spaces and promote environmental stewardship. From the moment cars began lining up, the energy was high. Team members greeted each vehicle with enthusiasm, handing out native tree saplings—carefully selected to thrive in the Virginia climate—along with limited-edition “Subaru Loves the Earth” pins, custom water bottle stickers, and eco-friendly, plastic-free biodegradable trash bags for each tree recipient. These sustainable giveaways not only celebrated Earth Day but also encouraged everyday eco-conscious habits, helping attendees reduce waste while planting something new. “Happy Earth Day from Flow Subaru of Charlottesville!” echoed throughout the day, as smiling customers received their trees and Earth Day goodies. Some even brought their dogs along for the ride—after all, Subaru events are always pet-friendly! Others shared stories of where they planned to plant their trees: backyards, school gardens, or even community parks. This event wasn't just about trees—it was about community, connection, and shared responsibility. Flow Subaru’s team members were proud to lead by example, reminding everyone that small acts—like planting a single tree or choosing biodegradable alternatives—can ripple out into a powerful impact for generations to come. By the end of the day, every single one of the 100 trees had found a new home. The Flow Subaru staff cheered as the last vehicle drove off with a sapling in tow, knowing they had helped sow the seeds of change—literally. To everyone who participated: THANK YOU. Your commitment to the planet and our local environment made Earth Day 2025 a memorable and meaningful experience. Here’s to cleaner air, more shade, happier wildlife, and a greener future. Until next year, stay rooted in kindness—and keep growing with Flow Subaru of Charlottesville!
A GIFT OF CARE: THE EDZONE COMMUNITY DRIVE - Devon P
On the morning of March 4th, the Flow Subaru team gathered early, ready to embark on a mission of compassion. The EdZone Community Drive launched by Chris Long, was an initiative aimed at supporting local elementary school students and their families. As the Subaru team made their rounds, they collected three overflowing bins from each store—boxes packed with toothpaste for all ages, toilet paper, body wash for boys and girls, and winter hats and gloves. These donations were more than just items; they were gifts of care, of warmth, and of dignity. For many families in the area, these basic supplies would make a world of difference, easing the burden of everyday struggles. When the bins arrived at the dealership, there was an undeniable sense of satisfaction in the air. Each item would be sorted and distributed through the EdZone Community Drive, which had been designed with the goal of providing discreet access to much-needed hygiene products and weather gear for families. This would be a lifeline to six local elementary schools and their families—children who might otherwise have to go without. What made the drive unique was its focus on discretion. For families in need, there is often a stigma attached to asking for help. The EdZone Community Drive aimed to remove that barrier, allowing students and their families to access hygiene and weather gear without embarrassment. Everything—from the toothpaste to the gloves—would be available for free, with no questions asked. It was about empowering families to meet their basic needs without fear of judgment. The Subaru team worked to unload the bins and organizing the donations. There was a quiet pride in their efforts, knowing that their work would directly benefit the children who would receive these items. The EdZone Community Drive, with its emphasis on both kindness and dignity, was a reminder of what could be achieved when people come together to help others. By the end of the event, the donation bins were emptied, but the impact would last far longer. For the six elementary schools and their families in Charlottesville, the small acts of generosity would mean the world. Thanks to Subaru’s participation in the EdZone Community Drive, these families no longer had to worry about accessing the essentials they needed. The kindness of strangers, in the form of toothpaste, toilet paper, body wash, and winter gear, had made all the difference.
Subaru Partners with Operation Warm to Bring Comfort and Hope to Families in Need - Devon P
Subaru has long been committed to giving back to communities in need, and its partnership with Operation Warm is a shining example of this dedication. As the largest automotive supporter of the national nonprofit, Subaru has helped provide critical warmth to children across the country through its collaboration with local retailers. Operation Warm’s mission is to offer brand-new coats, shoes, and socks to children in need, ensuring that they not only stay warm but also gain a sense of confidence and hope. In the past 25 years, Operation Warm has impacted over 6 million children, with Subaru and its network of retailers having contributed to over 290,000 of these essential gifts. The Subaru Loves to Help initiative exemplifies the company’s passion for supporting children and families in their communities. A recent Subaru Loves to Help event in Charlottesville, Virginia, in partnership with the Piedmont Housing Alliance, further highlighted this commitment. During this heartwarming event, Flow Subaru team members helped distribute brand-new winter coats, shoes, and socks to 206 families in need. The outpouring of gratitude and joy from the children and families was truly moving, and the Subaru team was honored to be a part of making a meaningful difference. These gifting events not only provide much-needed warmth but also foster a deeper connection to the communities Subaru serves, demonstrating how the company’s values go far beyond selling cars—it's about making a tangible, positive impact on the lives of those who need it most.
Celebrating Independence with Kindness: Flow Subaru's Donation to the Haven - Devon P
On Fourth of July this year, Kaitlyn and Devon embarked on a journey to The Haven, one of Charlottesville’s cherished local sanctuaries. This day was not just about celebrating independence but also about extending a hand of kindness and support to those in need. With a heart full of goodwill, they carried an assortment of food donations provided by Flow Subaru. Their visit was a testament to the spirit of giving, seamlessly blending holiday cheer with a meaningful gesture of community support. As they arrived at the Haven, Charlottesville’s local sanctuary, known for its dedication to providing a safe and nurturing environment for those it serves, was filled with festive decorations. Kaitlyn and Devon were warmly greeted by the sanctuary’s staff, who were deeply appreciative of the food donations. The contributions, which included a variety of essentials and holiday treats, would make a significant difference in the lives of those the Haven supports. In their own quiet way, Kaitlyn and Devon helped reinforce the values that make the community strong. Their commitment to supporting the Haven reflected a deep respect for the sanctuary's mission and an understanding of the broader impact of their contributions. The day concluded with a sense of fulfillment and gratitude, as Kaitlyn and Devon left the Haven knowing they had made a meaningful impact. Their visit was a beautiful blend of celebration and charity, illustrating how the spirit of giving can enrich both the giver and the receiver. In the heart of Charlottesville, on a day dedicated to freedom, they had demonstrated that the true essence of the holiday lies in coming together to support one another and strengthen the fabric of the community.
Leukemia & Lymphoma Society Blanket Delivery - Kim C
On Thursday, July 11th, 2024, Flow Subaru of Charlottesville had the opportunity to deliver 80 blankets and patient care kits to Emily Couric Clinical Cancer Center at UVA as part of the Subaru Loves to Care program. The blankets were accompanied by personalized messages of hope written by customers in the Charlottesville community and staff of Flow Subaru of Charlottesville. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to Flow Subaru of Charlottesville for joining the LLS mission to create a world without blood cancer.
