The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Flow Subaru of Charlottesville dedicated locally to the Love Promise?
Through our five core pillars, we will change the lives of those around us daily.
SPCA Charlottesville
Woodbrook Elementary School
The Haven
Emily Couric Clinical Cancer Center at UVA
Love Promise Stories from Flow Subaru of Charlottesville
Subaru and Flow Subaru of Charlottesville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Flow Subaru & the Leukemia & Lymphoma Society - Aisha B
Flow Subaru, partnered with the Leukemia & Lymphoma Society, donated 80 blankets and craft kits to patients at UVA Health Center on Thursday. These gifts were more than just physical warmth for patients. The blankets were paired with messages of hope written by Subaru employees and customers. Hospital staff say community support can be a powerful emotional boost. "Having the community come out and share and say, 'Hey, we're behind you' means so much to our patients and their families," said Joncey Wagoner, who works in patient support at UVA Health. Subaru has supported nearly 500,000 cancer patients since 2016 as part of the Subaru Loves to Care program. They also made a $7,500 donation to the pediatric and young adult program. LLS staff partners from our Richmond Market were honored to be there on behalf of their organization, but also to witness such a generous act of kindness. There must have been over 20 or more Flow Subaru staff present. We put together boxes and added personal messages before the employees took them upstairs and delivered to patients. We hope to continue this partnership for many years to come.
Flow Subaru of Charlottesville Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Charlottesville, this is a harsh reality. Helping others strengthens communities, which is why Flow Subaru of Charlottesville is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Flow Subaru of Charlottesville have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Flow Subaru of Charlottesville donated 204 coats & 204 shoes/socks to Piedmont Housing Alliance. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Flow Subaru Visits Ronald McDonald House Charities to Share the Love - Devon P
At Flow Subaru of Charlottesville, we believe that giving back is more than just an act—it’s part of who we are. As part of Subaru’s annual *Share the Love* event this past December, we were proud to collect donations to support local causes that make a difference in our community. This spring, we had the honor of visiting one of those very special places: the Ronald McDonald House Charities of Charlottesville. Our team was warmly welcomed by Executive Director Bryan Harris and Volunteer Service Manager Jake Sites, who took time out of their day to meet with us and personally accept our donation. More than just a drop-off, the visit turned into an inspiring, heartwarming experience we’ll never forget. Bryan and Jake gave us a full tour of the house, walking us through the spaces where families live, gather, rest, and heal. Every corner of the home was filled with warmth, from the cozy furniture to the cheerful children’s artwork decorating the walls. The atmosphere was not only inviting—it radiated compassion, comfort, and care. As we moved through the kitchen, dining areas, playrooms, and private family quarters, we listened to stories of the incredible families who rely on the Ronald McDonald House during some of the most difficult times in their lives. The house serves as a home-away-from-home for families with children receiving critical medical treatment nearby. It provides not just a roof over their heads, but a supportive, healing environment where they can focus on what matters most: being there for their child. Bryan and Jake also shared exciting news about the future. Currently, Ronald McDonald House Charities of Charlottesville is building a second house on their property—a major expansion that will allow them to accommodate up to **22 additional families at a time**. The need is great, and their commitment to meeting it is truly inspiring. We also had meaningful conversations about ongoing volunteer opportunities—everything from preparing meals to helping with upkeep and events. It was clear that this house thrives not only on donations but on the love and time given by volunteers from the community. Being able to contribute through Subaru’s *Share the Love* initiative felt more personal and impactful than ever before. Seeing firsthand the care and dedication that Bryan, Jake, and the entire Ronald McDonald House team pour into this mission reminded us why this program is so important. The work they do touches lives in ways that words can’t fully capture. At Flow Subaru, we were honored to deliver our donation—but even more honored to witness the difference it will help make. Supporting Ronald McDonald House Charities is more than just a donation—it’s standing beside families when they need it most. To Bryan, Jake, and everyone at the house: thank you for what you do. And to our community—thank you for helping us Share the Love. 💙
Flow Subaru of Charlottesville Celebrates Earth Day with 100-Tree Giveaway! 🌱💚 - Devon P
On a Saturday in April, the Flow Subaru family in Charlottesville transformed their service department into a buzzing hub of Earth Day celebration and environmental action. With a strong commitment to sustainability and community, the team rolled up their sleeves and created a cheerful, self-made drive-thru experience to give away 100 young native trees—free to Subaru drivers and nature lovers alike. This exciting event was part of Subaru’s nationwide “Subaru Loves the Earth” initiative, in proud partnership with the Arbor Day Foundation. As a company dedicated to making a positive impact, Subaru helped distribute 100,000 trees across the country this year—and Flow Subaru of Charlottesville was thrilled to be a local part of this massive effort to restore green spaces and promote environmental stewardship. From the moment cars began lining up, the energy was high. Team members greeted each vehicle with enthusiasm, handing out native tree saplings—carefully selected to thrive in the Virginia climate—along with limited-edition “Subaru Loves the Earth” pins, custom water bottle stickers, and eco-friendly, plastic-free biodegradable trash bags for each tree recipient. These sustainable giveaways not only celebrated Earth Day but also encouraged everyday eco-conscious habits, helping attendees reduce waste while planting something new. “Happy Earth Day from Flow Subaru of Charlottesville!” echoed throughout the day, as smiling customers received their trees and Earth Day goodies. Some even brought their dogs along for the ride—after all, Subaru events are always pet-friendly! Others shared stories of where they planned to plant their trees: backyards, school gardens, or even community parks. This event wasn't just about trees—it was about community, connection, and shared responsibility. Flow Subaru’s team members were proud to lead by example, reminding everyone that small acts—like planting a single tree or choosing biodegradable alternatives—can ripple out into a powerful impact for generations to come. By the end of the day, every single one of the 100 trees had found a new home. The Flow Subaru staff cheered as the last vehicle drove off with a sapling in tow, knowing they had helped sow the seeds of change—literally. To everyone who participated: THANK YOU. Your commitment to the planet and our local environment made Earth Day 2025 a memorable and meaningful experience. Here’s to cleaner air, more shade, happier wildlife, and a greener future. Until next year, stay rooted in kindness—and keep growing with Flow Subaru of Charlottesville!
A GIFT OF CARE: THE EDZONE COMMUNITY DRIVE - Devon P
On the morning of March 4th, the Flow Subaru team gathered early, ready to embark on a mission of compassion. The EdZone Community Drive launched by Chris Long, was an initiative aimed at supporting local elementary school students and their families. As the Subaru team made their rounds, they collected three overflowing bins from each store—boxes packed with toothpaste for all ages, toilet paper, body wash for boys and girls, and winter hats and gloves. These donations were more than just items; they were gifts of care, of warmth, and of dignity. For many families in the area, these basic supplies would make a world of difference, easing the burden of everyday struggles. When the bins arrived at the dealership, there was an undeniable sense of satisfaction in the air. Each item would be sorted and distributed through the EdZone Community Drive, which had been designed with the goal of providing discreet access to much-needed hygiene products and weather gear for families. This would be a lifeline to six local elementary schools and their families—children who might otherwise have to go without. What made the drive unique was its focus on discretion. For families in need, there is often a stigma attached to asking for help. The EdZone Community Drive aimed to remove that barrier, allowing students and their families to access hygiene and weather gear without embarrassment. Everything—from the toothpaste to the gloves—would be available for free, with no questions asked. It was about empowering families to meet their basic needs without fear of judgment. The Subaru team worked to unload the bins and organizing the donations. There was a quiet pride in their efforts, knowing that their work would directly benefit the children who would receive these items. The EdZone Community Drive, with its emphasis on both kindness and dignity, was a reminder of what could be achieved when people come together to help others. By the end of the event, the donation bins were emptied, but the impact would last far longer. For the six elementary schools and their families in Charlottesville, the small acts of generosity would mean the world. Thanks to Subaru’s participation in the EdZone Community Drive, these families no longer had to worry about accessing the essentials they needed. The kindness of strangers, in the form of toothpaste, toilet paper, body wash, and winter gear, had made all the difference.
Subaru Partners with Operation Warm to Bring Comfort and Hope to Families in Need - Devon P
Subaru has long been committed to giving back to communities in need, and its partnership with Operation Warm is a shining example of this dedication. As the largest automotive supporter of the national nonprofit, Subaru has helped provide critical warmth to children across the country through its collaboration with local retailers. Operation Warm’s mission is to offer brand-new coats, shoes, and socks to children in need, ensuring that they not only stay warm but also gain a sense of confidence and hope. In the past 25 years, Operation Warm has impacted over 6 million children, with Subaru and its network of retailers having contributed to over 290,000 of these essential gifts. The Subaru Loves to Help initiative exemplifies the company’s passion for supporting children and families in their communities. A recent Subaru Loves to Help event in Charlottesville, Virginia, in partnership with the Piedmont Housing Alliance, further highlighted this commitment. During this heartwarming event, Flow Subaru team members helped distribute brand-new winter coats, shoes, and socks to 206 families in need. The outpouring of gratitude and joy from the children and families was truly moving, and the Subaru team was honored to be a part of making a meaningful difference. These gifting events not only provide much-needed warmth but also foster a deeper connection to the communities Subaru serves, demonstrating how the company’s values go far beyond selling cars—it's about making a tangible, positive impact on the lives of those who need it most.
Celebrating Independence with Kindness: Flow Subaru's Donation to the Haven - Devon P
On Fourth of July this year, Kaitlyn and Devon embarked on a journey to The Haven, one of Charlottesville’s cherished local sanctuaries. This day was not just about celebrating independence but also about extending a hand of kindness and support to those in need. With a heart full of goodwill, they carried an assortment of food donations provided by Flow Subaru. Their visit was a testament to the spirit of giving, seamlessly blending holiday cheer with a meaningful gesture of community support. As they arrived at the Haven, Charlottesville’s local sanctuary, known for its dedication to providing a safe and nurturing environment for those it serves, was filled with festive decorations. Kaitlyn and Devon were warmly greeted by the sanctuary’s staff, who were deeply appreciative of the food donations. The contributions, which included a variety of essentials and holiday treats, would make a significant difference in the lives of those the Haven supports. In their own quiet way, Kaitlyn and Devon helped reinforce the values that make the community strong. Their commitment to supporting the Haven reflected a deep respect for the sanctuary's mission and an understanding of the broader impact of their contributions. The day concluded with a sense of fulfillment and gratitude, as Kaitlyn and Devon left the Haven knowing they had made a meaningful impact. Their visit was a beautiful blend of celebration and charity, illustrating how the spirit of giving can enrich both the giver and the receiver. In the heart of Charlottesville, on a day dedicated to freedom, they had demonstrated that the true essence of the holiday lies in coming together to support one another and strengthen the fabric of the community.
Leukemia & Lymphoma Society Blanket Delivery - Kim C
On Thursday, July 11th, 2024, Flow Subaru of Charlottesville had the opportunity to deliver 80 blankets and patient care kits to Emily Couric Clinical Cancer Center at UVA as part of the Subaru Loves to Care program. The blankets were accompanied by personalized messages of hope written by customers in the Charlottesville community and staff of Flow Subaru of Charlottesville. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to Flow Subaru of Charlottesville for joining the LLS mission to create a world without blood cancer.
Sharing Hope: Flow Subaru's continued Support with Ronald McDonald House - Devon P
Our Subaru team, led by Shawn, George, Phin, Joe, Devon, and John, embarked on a meaningful journey as part of Subaru's Share the Love program, visiting the Ronald McDonald House Charities (RMHC) in Charlottesville. Our visit was not just a gesture of goodwill but a testament to Subaru's commitment to supporting communities in need. During our visit, our Subaru team presented a generous donation of $16,000 to RMHC, a contribution gratefully accepted by Alisa Powell, the Chief Executive Officer of RMHC Charlottesville. The day began with a tour of the Ronald McDonald House, where Alisa Powell passionately explained the organization's mission. The House serves as a sanctuary for families facing challenges of having a child receiving treatment for a serious illness or injury. Alisa shared heartwarming stories of how RMHC provides a home-away-from-home, offering comfort, support, and a sense of normalcy during difficult times. As we toured the facility, our Subaru team gained firsthand insight into the daily operations and impact of RMHC. We learned about the comprehensive services provided, from lodging and meals to emotional support programs. The visit was not just educational but deeply moving, as we witnessed the profound difference the Ronald McDonald House makes in the lives of families navigating through health challenges. Alisa also highlighted the crucial role of volunteers in RMHC's operations. We were inspired by the diverse volunteer opportunities available, ranging from meal preparation to organizing activities for children. We saw firsthand how volunteers contribute to creating a supportive environment that alleviates the stress and isolation often experienced by families during their stay. Reflecting on their experience, we, the Subaru team, left RMHC Charlottesville profoundly touched and motivated. We were impressed by the dedication and compassion exhibited by the staff and volunteers who work tirelessly to ensure that families feel cared for and supported during challenging times. The visit reinforced Subaru's belief in the power of community and its commitment to making a positive impact beyond selling cars, embodying the spirit of Share the Love in its truest sense.
Flow Subaru's Heartwarming Encounter: Tibetan Monks on a Journey for World Peace - Devon P
On Monday, May 20th, Flow Subaru of Charlottesville experienced an extraordinary event that brought a touch of serenity and inspiration to its premises. Eight Tibetan monks, on their 51st day of a remarkable journey for world peace, made an unexpected stop at the Subaru dealership. The monks are traveling on foot from Florida to Niagara Falls, carrying with them a message of harmony and goodwill. As the monks passed by, George, Joe, and Devon from the Subaru team quickly seized the opportunity to extend a warm welcome. Recognizing the significance of the monks' mission, the Subaru team felt compelled to contribute in any way they could. They sprang into action, assembling a thoughtful care package that included essential items like water, socks, and first-aid supplies, along with an assortment of snacks to sustain the monks on their arduous journey. The monks' visit to Flow Subaru was more than just a brief encounter; it was a moment of connection and mutual respect. The Subaru team, moved by the monks' dedication and peaceful presence, found themselves reflecting on the broader implications of the monks' mission. Being even a small part of such an inspiring journey filled them with a profound sense of gratitude and purpose. As the monks continued on their path, the team at Flow Subaru felt a lingering sense of joy and fulfillment. Their encounter with the monks served as a reminder of the power of kindness and the impact of even the smallest acts of generosity. George, Joe, and Devon were particularly touched by the experience, appreciating the opportunity to support the monks in their quest for world peace. This unexpected meeting not only brought a moment of tranquility to Flow Subaru but also reinforced the values that the dealership strives to embody: community, support, and the pursuit of a better world. The story of the monks and their mission resonated deeply with the Subaru team, leaving an indelible mark on their hearts. In the end, the visit of the Tibetan monks to Flow Subaru in Charlottesville was more than a chance encounter; it was a symbol of interconnectedness and shared humanity. It highlighted the beauty of spontaneous generosity and the ways in which we can all contribute to a more peaceful world, one small act at a time. The Subaru team will undoubtedly carry the memory of this day with them, inspired to continue supporting others in meaningful ways.
